Recent articles

The most important metric for a successful Facebook fundraising campaign

Return On Ad Spend (ROAS), is the most important metric to monitor when you are running a digital fundraising campaign on Facebook. But you could be forgiven for not knowing it was there. Hidden away in the Facebook Ads Manager reporting is the ability to turn on custom columns, where you can add in a […]

Google Ads certified professional

I’m a certified Google Ads Search professional. This is an important certification that you can use to determine who you can trust. With years of experience managing Google Ads for non-profits, I’m super excited to help non-profits reach the full potential of their Google Grant, which gives them $10,000/month advertising budget for free. Get in […]

Coronavirus (COVID19): Discounted services for non-profits and small businesses

Non-profit organisations that are providing humanitarian services in direct support of COVID19, and small businesses that are directly affected by Novel Coronavirus can apply now for discounted services. We all want to help in any way that we can, and this is a small way that I can contribute by offering my services at a […]

There, I said it – SEO is more valuable than social media. Here is why…

Social media has the power to drive a lot of traffic to your website, and engage your existing customers or supporters. SEO isn’t the shiny new exciting thing anymore, so why am I making this bold claim? Organic search traffic stays longer On average, visitors to your website from organic search results stay on your […]

How to improve your website user experience (UX)

If you want to optimise your user experience and increase conversion rates, these are the tools you should be using to discover how users are interacting with your website  – you might be surprised! HotJar The image above is a heatmap from HotJar that shows where my website visitors clicked on my homepage. It’s a […]

Are you sure your subscribers are seeing your emails?

Email lists are such an important communication channel for every organisation. It’s critical that you give your emails the best chance of appearing in your subscribers inbox, and not their junk folder. What you need to do to improve your odds There are three critical things you need to make sure are set up properly. […]

What can fundraisers learn from the Australian bushfire response?

The bushfires currently burning across large areas of Australia are horrific. My heart goes out to all of the families that have lost loved ones and/or properties, as well as all of the wildlife that have lost their habitats or lives. Disasters like this are truly terrible, but when our backs are against the wall, […]

Yes, Raiser’s Edge is awful. This might help.

Hands up who is a fan of Blackbaud’s Raiser’s Edge? * sound of crickets * It’s OK, you’re not alone in your frustrations! It’s a common gripe I hear all the time from people in non-profit organisations. Most common website problems Manual data-handling between website donations and Raiser’s Edge (inviting human error) Disconnect between website […]

Digital marketing strategy essentials

Know your audience This is the most important part of any digital marketing strategy. Before you can sell anything, you need to know who your customers are so you can speak their language, meet their expectations, and be present in the places they frequent. So do your research, and create a profile for each of […]