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Digital Fundraising
Execution

Executing your campaign or appeal strategy is perhaps the most skilled area of digital fundraising.

It takes experience and knowledge to set-up your campaign structure, ad sets and ads in the best way to meet your needs and get the results you want. Additionally, your campaign needs to be closely monitored and optimised along the way to ensure that budget isn’t being wasted on ads or audiences that aren’t performing at the highest level.

Executing Campaigns

Some of the services I provide when executing campaigns and appeals:

  • Campaign structures optimised for each platform (Facebook, Instagram, Google, etc).
  • Accurate deployment of your planned ad matrix.
  • Ad spend and budget monitoring.
  • Regular campaign progress reporting with suggestions for optimising.
  • Deployment of optimisations.
  • Set-up of HTML email templates (where applicable).
  • Set-up of website landing pages (where applicable).
  • Set-up of conversion tracking tags i.e. Google Tag Manager (where applicable).
  • Set-up of Facebook Pixel event and conversion tracking (where applicable).
Sean Brokenshire is a freelance digital marketing consultant and multimedia producer based in Wollongong and Sydney, working remotely with clients Australia-wide.

Contact me today to execute your next digital fundraising campaign or appeal.

CONTACT SEAN

Digital fundraising campaign & appeal services

Strategy

The strategy behind your digital fundraising campaign or appeal is undoubtedly the most important factor towards its success.
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Creative

Creative content and carefully considered messaging are the key to getting your target audience to stop what they are doing and pay attention to your cause.
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Execution

Executing your campaign or appeal strategy is perhaps the most skilled area of digital fundraising. It takes experience and knowledge to set-up your campaign structure, ad sets and ads in the best way to meet your needs and get the results you want.
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Analysis

The analysis phase of a campaign or appeal is where you reflect on your results and consider how it performed against your expectations and KPIs. With considered review, areas of success can be identified along with areas that can be improved for the next campaign or appeal.
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I would like to pay my respect and acknowledge the Traditional Custodians of the Land on which my business takes place, on the land of the Wodi Wodi people, who are a part of the Dharawal Nation. I pay my respect to Elders past, present and emerging.

ABN 16 922 452 078.
© Sean Brokenshire, Wollongong NSW, Australia.
Working remotely with clients Australia-wide including Sydney, Melbourne, Brisbane, Canberra, Adelaide, Perth, and Hobart.

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