I have experience writing strategies that helped organisations boost their one-off donations, regular or monthly donations, increase their community fundraising support, and also helped promote ways to give in-memory or leave gifts in wills.
Your target audience definitions are crucial to ensuring that the right key messages and calls-to-action will resonate and generate the results you want. Market research and small-scale testing can be used to ensure the message lands.
A conversion funnel, or donor acquisition journey, can be created that targets cold audiences (interests & demographic matching, lookalikes, etc), warm audiences (recent leads, engaged fans, website visitors, lapsed donors, etc) and hot audiences (active or recent donors). The acquisition journey may include a two-step approach, action-triggered scheduled emails, and remarketing.
Depending on your objectives and target audiences, your strategy may adapt to utilise the most appropriate channels and platforms, including Facebook Ads, Instagram Ads, Google Grant, Google Ads, eDMs, TikTok Ads, YouTube Ads, and more.
How we measure success is also crucial to define. Your strategy should have SMART goals and KPIs that may include metrics such as cost-per-acquisition (CPA), revenue, return-on-ad-spend (ROAS), cost-per-click (CPC), and cost-per-mille (CPM).
Contact me today to get started on your digital fundraising strategy.