Digital Fundraising

The strategy behind your digital fundraising campaign or appeal is undoubtedly the most important factor towards its success. No matter what your objective may be – conversion, lead-generation, engagement, or retention – I can help you write a strategy that is based in real-world data and draw on my experience to give you the best return for your ad spend.

Tangible results

I have experience writing strategies that helped organisations boost their one-off donations, regular or monthly donations, increase their community fundraising support, and also helped promote ways to give in-memory or leave gifts in wills.

Defining your target audiences

Your target audience definitions are crucial to ensuring that the right key messages and calls-to-action will resonate and generate the results you want. Market research and small-scale testing can be used to ensure the message lands.

Proven Methodologies

A conversion funnel, or donor acquisition journey, can be created that targets cold audiences (interests & demographic matching, lookalikes, etc), warm audiences (recent leads, engaged fans, website visitors, lapsed donors, etc) and hot audiences (active or recent donors). The acquisition journey may include a two-step approach, action-triggered scheduled emails, and remarketing.

Venn diagram illustrating Human Design Principles

The right channels

Depending on your objectives and target audiences, your strategy may adapt to utilise the most appropriate channels and platforms, including Facebook Ads, Instagram Ads, Google Grant, Google Ads, eDMs, TikTok Ads, YouTube Ads, and more.

Measuring success

How we measure success is also crucial to define. Your strategy should have SMART goals and KPIs that may include metrics such as cost-per-acquisition (CPA), revenue, return-on-ad-spend (ROAS), cost-per-click (CPC), and cost-per-mille (CPM).

Sean Brokenshire is a freelance digital marketing consultant and multimedia producer based in Wollongong and Sydney, working remotely with clients Australia-wide.

Contact me today to get started on your digital fundraising strategy.

Digital fundraising campaign & appeal services


The strategy behind your digital fundraising campaign or appeal is undoubtedly the most important factor towards its success.


Creative content and carefully considered messaging are the key to getting your target audience to stop what they are doing and pay attention to your cause.


Executing your campaign or appeal strategy is perhaps the most skilled area of digital fundraising. It takes experience and knowledge to set-up your campaign structure, ad sets and ads in the best way to meet your needs and get the results you want.


The analysis phase of a campaign or appeal is where you reflect on your results and consider how it performed against your expectations and KPIs. With considered review, areas of success can be identified along with areas that can be improved for the next campaign or appeal.