Marketing using digital channels has never been more important for Australian non-profit organisations.
Creating a marketing funnel from brand awareness & consideration, through to conversion, engagement & retention, a digital marketing strategy will guide your organisation forward and inform how to achieve optimal results with limited budgets.
Whether you want to build brand awareness of your organisation in the Australian public, or aim to grow your social media support group memberships, a campaign can help you achieve your goals by leveraging the power of multiple platforms in tandem.
Email Direct Marketing (eDM)
Using the power of automation tools like AutoPilot, Campaign Monitor.
Social Media Advertising
Facebook Ads, Instagram Ads, Twitter Ads, LinkedIn Ads, TikTok Ads.
Google Ads for Search, Google Grant for non-profits.
Search Engine Optimisation (SEO)
Organic search optimisation for Google, Bing, and more.
Google Ads, Remarketing, Affiliate networks.
Website campaign landing pages
Customised landing pages using CMS like Drupal, WordPress, and more.
Learning from your results is critical to ensure that your efforts continue to be optimised and your ROI improves.
Conversion tracking with Google Tag Manager
Facebook Pixel, Google Ads Conversion Tag, Twitter Pixel, LinkedIn Pixel, etc.
eCommerce tracking, Goals, Events, and more.
Google Data Studio
Live campaign result reporting
Contact me today to get started on your digital marketing.